I have already mentioned this, but it’s fun to talk about so I’m going to write about it some more. If SnapChat were to re-imagine itself completely in the manner I have suggested, that of turning itself into something akin to a video discussion service with a new text aspect, I think something pretty cool could happen.
Here’s how I would do it.
If it were possible, I would base the new SnapChat on video conferencing. I used the now defunct Blab.im a lot a few years ago and if SnapChat were to leverage its existing user base to go in that direction I think it would reap significant rewards. But there’s a lot I don’t know.
Video would still be at the core of the service, but there would be so much more than that available. The whole point of this new SnapChat would be to get you to have video conferences with your friends that others could watch. It wouldn’t be so much about sending video email to your existing friends as it would be making new friends. That’s a pretty powerful concept, I think. If you had a robust discovery feature you could make all kinds of new friends.
But the point is, there would also be a powerful IRC (AOL Chatroom) text feature in this new service. And threaded Usenet-like post discussions. All of this wouldn’t be rolled out overnight, of course, but you would gradually work towards a completely new vision for SnapChat that I think users would really love. Again, the only reason why I even suggest SnapChat doing this is if it doesn’t innovate and innovate quickly, the whole thing is doomed.
I don’t know if its even technically feasible to do a massive amount of video conferencing in the way I suggest. Blab was never able to get more than, maybe, 100 people in a room to watch a four way video conference, so it may not even be technically possible to get thousands of people watching even a two way video conference. But let’s suppose they used proprietary technology or something.
They would have to expand onto the desktop to truly have this vision become a reality. It would be really cool to have a service whereby you had not only recorded video conferencing with an audience, but a feature rich text environment as well. I have talked at great length about my vision both on this Website and on Instagram. Like, I’ve done thousands of little Instagram videos about this subject. I just take a lot of pictures now, but the videos are still there on my account for better or worse.
The only reason why I even think SnapChat would be interested in such a completely different vision for their service is they’re in serious risk of becoming moot and if they did something really, really dramatic and revolutionary it may be the only way to survive at all. They have the means, motive and opportunity as they say.
They wouldn’t even have to worry that much about their userbase revolting. SnapChat is dying and if they don’t innovate their way out of this deadend, there won’t be much for them to worry about at all in the first place. But whatever. Like I said, I only even wrote about this because it’s interesting.