Creative Destruction: Hollywood Must Buy Up Empty Malls For The Coming Immersive Media Era

Shelton Bumgarner

by Shelton Bumgarner
@bumgarls

You’re supposed to put your stick where the puck is going to be, not where it is, then I have a suggestion for Hollywood — buy up empty shopping malls now.

I say this because despite what is proposed in Ready Player: One, young human people still need the entertainment industry to facilitate dating rituals. So, even if we all have an economic VR – treadmill setup in our homes, 13 year old boys will still need to go through the rite of passage of asking his cute crush in homeroom out on a date.

Right now, “Netflix and chill” is not very practical for that kid. But going to a movie is definitely doable. As such, even in the age of “immersive media” little boys are still going to need an excuse to leave the house and hang out with their crush (reasonably) unsupervised for a few hours. So, it would make a lot of sense for them to not use a home VR – treadmill setup, but instead go to a revamped mall where there’s a massive immersive movie being played.

No one listens to me, but lulz. I had to get that off my chest.

Author: Shelton Bumgarner

I am the Editor & Publisher of The Trumplandia Report

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