by Shelt Garner
I love movies and I love the Academy Awards. Growing up, they were one of the highlights of my TV watching year. But now, in our hypermedia Tik-Tok, post-Slap era…the Academy Awards finds itself at a crossroads.
The Academy needs to give up. Give up on broadcast TV. Give up on trying to appeal to anyone but the base. Just wallow in why people watch the show to begin with and move on.
Move the Oscars to a streamer and let the thing run for four or more hours. No more playing people off when they give their acceptance speech. Just let the Academy Awards evolve into the niche product that it inevitably will become anyway.
The media world is just so diverse and fragmented that the Oscars don’t have a chance. They’re never going to garner the huge audiences that they once did. The mainstream audience has moved on. The Oscars should, too.