By Shelton Bumgarner
We are at an inflection point. The online media business is contracting because it’s based on a 20-year-old lie. At the same time, growing numbers of people know they’re angry about Trump but they can’t quite articulate what it is they feel.
I propose that you could use the passion of what I call The Radical Resistance to found a news and mobilization app that, if designed properly could disrupt Twitter in a big way during this small window of opportunity before MX revolutionizes everything and hits the media reset button.
I have explained this in great detail before (below, and elsewhere.) Anyway, it can be done, just someone needs to be willing to throw cash at the idea.
It goes without saying that a lot of people are unhappy with both Twitter and Trump. It seems pretty obvious as well that if you did a venn diagram of these two groups the overlap would be the core of a new social media service designed to not only kill Twitter, but bring down Trump.
So, even though I have no money, can’t code and don’t want to learn, here’s how I feel you could accomplish these two goals in tandem.
First, you designed a service from the ground up specifically meant to have a robust on-boarding system as well as one that once and for all fixed the problem of the online harassment associated with bots and trolls. It would likely be popular almost instantly. That is the crux of the weakness with Twitter. Twitter is dead in the water in some respects and it wouldn’t take that much to kill it if you simply addressed the major problems with Twitter in an intuitive, effective manner.
An unintended consequences of all of this is a lot of celebrities, though leaders and content providers who are extremely unhappy with Twitter would flock to a service that gave them a better experience from the get-go. They, in turn, would bring with them a lot followers who simply wanted the opportunity to engage them like they currently do on Twitter.
Meanwhile, a lot of people know that should Trump finally do the unconscionable and fire Bob Mueller, that they’re going to want to take to the streets. But the United States isn’t South Korea. If you wanted to bring down Trump through people power, it would be a complex, national affair. You’d have to keep the protests legal and regular for no other reason than if you just protested without the proper permits, etc., you’d just get arrested.
Bringing down a president with people power in the States would be require the single greatest popular unrest the country has ever seen. It’s the kind of thing social media was designed for, but never, to date, used to do so in a developed country. So, I believe, you’d need a whole new service designed to specifically facilitate massive, regular nationwide protests if you wanted to bring down Trump.
Put these two concepts together in a social media startup, and I think it would be pretty effective. It would serve as the core of a Twitter killer that would blow up pretty quickly.
The question, of course, is how to actually do it. Probably crowdfunding it our best bet. So, it’s likely that we’d have to wait for Trump to fire Mueller before all the pieces fell into place. I just can’t see an angel investor being willing to shell out the money needed to design such a service. But if Trump finally swerved into a full blown autocrat, I think Americans wouldn’t stand for it. America isn’t Turkey, for Christ’s sake.
One feature I think a lot of content providers would like in my vision of this is that Verified account holders would have more power than the average user. I think if you gave specific power to Verified account holders, they would feel they were stakeholders in the service and their engagement would be higher.
As I have said before, I think you should divide the service into Groups that are divided into threaded Discussions. There would also be a strong video element to the service, whereby you’d be able to have four-way video chat with people in the context of a threaded discussion. This doesn’t even begin to address the features you’d need to facilitate people organizing mass protests.