by Shelt Garner
@sheltgarner
I keep hearing rumblings that Gawker is coming back in some form. While I’m all for something like Gawker coming back, I don’t know if bringing the Gawker brand itself back is all that great an idea. It’s too loaded. Any new version of the site would be judged by the old version.
Also, the Web is a lot different than it was nearly 20 years ago when Gawker first came out. The Web is now a mature medium. It’s almost impossible to organically grow a brand. A lot of the youthful vigor that helped grow Websites back in the day now is found on video services like Tik-Tok.
As such, I think literally bringing Gawker back may be a bit misguided. I would love to be involved in founding a new site similar to Gawker. I could do a really good job. I love shit like that.
But no one listens to me. I will note, in passing, how strange it is that the audience has moved on from the snarky, heady days of 2003-2004. There’s a fundimental change in audience tastes that I struggle to understand.
