by Shelt Garner
They key thing to remember is there is a window of opportunity for a startup to come up with a replacement for Twitter that embraces and extends its existing UX. I propose that a startup cherrypicks the best UX elements of Usenet so you give users what they don’t even realize what they want.
One issue is, instead of little banner ads, you could have very specific full-page ads woven into a thread on a subject where users could buy goods and services without going to a new Website. That’s where you would make your money and that’s what would make the whole thing worthwhile.
A use case would be that a user creates a very-specific Group devoted to, say their favorite TV show — maybe The Last of Us.
It would be one of many other similar Groups devoted to the show. But through data mining, you would know what people in that Group were interested in and you would place a full page ad in such a way that it would be unavoidable as people were going through the thread.
Remember, because the basic building block of this proposed service would be full page Posts with in-lining editing, that really expands what you could do with ads.