It’s Time For WarnerMedia To Crack Open The Looney Tunes Vault

Shelton Bumgarner

by Shelton Bumgarner
@bumgarls

If ever there was a time for WarnerMedia to tap into the national mood with something really cool, it’s now. Unlike Disney, WarnerMedia has some pretty potent Legacy Brand cartoon IP to play with.

I’m speaking, of course, of Looney Tunes. And I’m not talking about the upcoming Space Jam movie. I’m talking about rebooting Looney Tunes to make them what they used to be — cartoons for parents of the Greatest Generation who had to sit through them as shorts to watch, like, Gone With The Wind and stuff.

What better stand-in for Trump than Foghorn Leghorn. Wouldn’t it be great to have Bugs get to sass Foghorn Leghorn in a new adventure? It could be quite cathartic. If ever there was a built-in Hero made for the Age of Trump, it’s Bugs Bunny.

I don’t see this happening, however. The suits wouldn’t want to offend people or turn Bugs into some sort of symbol of the Resistance. Legacy Brands rarely get the update they deserve.