‘Artisanal Media’ In The Age Of NHAs

by Shelt Garner

We are still a long ways away from a Non-Human Actor creating a complete movie from scratch, but it’s something we need to start thinking about now instead of waiting until we wake up an almost no art is human produced. Remember, the vast majority of showbiz is middling at best and uses a well established formula.

The day may come when a producer simply feeds that formula into a NHA and — ta da, a movie is spit out.

As long as the art produced is mediocre relative to human standards, it will probably have a great deal of success. It’s possible that movies and TV will be populated by pretty much NFT actors. Or the computerized rendition of existing actors that have been aged or deaged as necessary. I’ve read at least one scifi novel — I think it’s Kiln People by David Brin — that deals with this specific idea.

It could be that NHA-produced art going mainstream will be the biggest change in the entertainment business since the advent of the talkie. Movie stars from just about now will live forever because people won’t realize they’re very old or even dead. Just imagine if Hollywood could keep churning out Indiana Jones movies forever simply using Harrison Ford’s likeness instead of having to recast the character.

All of this raises the issue of what will happen to human generated art in this new era. I suppose after the shock wears off, that there will be parts of the audience who want human created, or artisanal, media. This will probably be a very small segment of the media that is consumed, but it will exist.

It could exist for no other reason than someone physical has to walk the Red Carpet. Though, of course, with advances in robotics in a post-Singularity world, even THAT may not be an issue.

Of course, there is the unknown of if we really are going to reach the Singularity where NHAs are “more human than human.” It could all be a lulz and NHAs won’t really exist as they currently do in my fevered imagination. It could be that AGI will remain just a “tool” and because of various forms of inertia combined with the “uncanny valley” the whole thing will be a lulz.

But, as I said, we all need to really think about what we’re going to do when The Other is producing most of our entertainment and art. And you thought streaming was bad.

Author: Shelton Bumgarner

I am the Editor & Publisher of The Trumplandia Report

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