by Shelt Garner
@sheltgarner
Elon Musk is not very adept in business if he can’t see what is obvious — he could use Twitter’s established userbase to corner the consumer-facing AI market.
Now, there are signs he’s thinking about this because an Grok prompt is now organic to the X / Twitter app. But why not collapse all these features into one whereby you could absolutely not avoid seeing Grok when you tweeted. There would be one central hub UX whereby you would have the option to use Grok when before you wanted to tweet something.
Or something.
If you made Grok free and sold ads against people’s use of it like you do now with tweets then, there you go, you make a lot of money. AND you get a lot of buzz from the fact that about 200 million users use Grok as their native AI without having to go anywhere else.
It’s a very simple solution to a number of structural problems facing Twitter at the moment. Change the name to GrokX and get all that buzz AND you instantly become a name brand AI service for average people who use Twitter on a regular basis but only vaguely even know of the other AI options out there.
But what do I know. Just because it’s obvious and easy to do, doesn’t mean anyone will listen to me.
