by Shelt Garner
@sheltgarner
I’m day drinking rye on my way to working fleshing out the outline of the first of four novels I’m planning, so think of this as me channeling Lester Bangs while I psyche myself up to my attention to the main event.
In short, I’m drunk and writing.
Anyway, the new Gawker is boring. It has an element of spunk to it, and, yet, not one of the article headlines I glanced out just a moment ago was enough to make me sit up and take notice. Sometimes, you need to be ornery. We live in such surreal times that if you had the backing to start a new blog like the Undead Gawker, I would pull out the stops.
Find a few young obsessives — or maybe an old obsessive like me? — and tell them to rant. They would get traffic through marketing and buzz. Now, here’s what I would do if I was in charge Undead Gawker. I would very carefully study the site’s Webstats and try to glean what, specifically was catching the most people’s interest then I would attack that subject with the strangest, snarkiest hot takes I could possibly pull out of my ass.
You know what Undead Gawker reminds me of right now?
Radar Online.
Give me a blog format, a jug of rye, access to Undead Gawker’s webstats and an expectation of 10 solid posts a day and I could put that site on the map. I know what makes Twitter liberals tick. I know their internal media narrative. I can make bankshot references to cultural touchstones that every Twitter power user knows.
The point is: fucking hire me, Undead Gawker.
Ugh.
Anyway, this rye tastes nice and the novels I’m supposed to be working on are looking more and more attractive.
