by Shelt Garner
@sheltgarner
I’m going to shut up about this very soon, but occasionally it takes a few days for one of my ideas to work itself out of my mind. Anyway, the problem with anything like a “New Masculinity” book is because of the woke media narrative we live with, any book that addresses traditional male gender roles in a positive way will be attacked and derided.
The freaky weirdos have won, if you will. (Wink.)
Now, some context. I only even talk about this in this way because I’m growing more and more alarmed by the rise of the fascist MAGA New Right in the United States. One way to slow down — but not stop — the existential choice of fascist autocracy or civil war in the general 2024 – 2025 timeframe is to give one of core elements of the MAGA New Right, alienated Traditionalists men, something to embrace.
In other words, anything to do with traditional male gender roles is a fucking clusterfuck of different groups feeling they have the right to control what that even means. Or, put another way, if someone were to articulate a New Masculinity, then maybe you could walk all Joe Rogan fans off the cliff they’re on where they’re one step away from embracing fascism.
Rather than addressing the issue head on, I think I would hide the notion of New Masculinity in a leadership book. In the male mind, leadership is equated with a traditional male concept. (Even though this is obviously wrong — women make great leaders.)
But the audience for this book would be a college educated Rogan fan. You take something they like — Rogan’s earnest masculinity — and instead of that being a gateway drug into fascism, you give them the option of framing modern masculinity — and leadership — in the context of people like Washington, Lincoln, TR, FDR, Churchill and Zelensky.
So, in a sense, using subtext, you tell these professional men — who should know better about being MAGA New Right -that it’s ok to be a Traditional male in the modern, woke era. You use Zelensky as an avatar, a totem for modern male leadership.
Anyway. Absolutely no one listens to me. And I’m sure if they listened to me with this suggestion I’ll be canceled.
