by Shelt Garner
@sheltgarner
I continue to see a deluge of dude’s dudes being ecstatic about Dune 2. And, I think as Scott Galloway would note, the reason for the success of the movie is it wallows in “dude stuff” that young men feel a connection to.
And I will admit that even as a middle aged man, I was leaning into when some of the “dude stuff” scenes were on the scene. Even though Dune 2 is a “film” and The Empire Strikes Back was a “movie” both movies appeal to young men’s sense of themselves.
A whole 10,000 word New Yorker article could be written contrasting and comparing The Empire Strikes Back with Dune 2. The Star Wars franchise stole from the Dune books a great deal and is far more accessible to the audience, but the Star Wars franchise is a “woke” mess at the moment.
While I think the term “woke” is bullshit, I do think that maybe Disney and LucasFilm could think more about how to tell a good story than how to give a reach around to the advocates of identity politics. And don’t get me started about selling little kids toys.
I do think it’s at least possible that Dune could now become a new major scifi franchise because young men — at least on Tik-Tok — are going crazy for Dune 2. What’s so curious about this is the movie is not a popcorn movie, but a prestige film. It will be interesting to see not only how things progress with the next movie but how the success of Dune 2 will influence Hollywood in general.
Is it at least possible that Hollywood will begin to think more about storytelling and not either churning out either a new MCU movie or another vanity project “woke” movie? Only time will tell.
