The Streaming Darkhorse That Is ‘Peacock’

by Shelt Garner

I’m of the opinion that current streaming underperformer Peacock’s best days are head of it. The reason — I think it’s inevitable that there will be even more media consolidation and NBCUniversal is going to gain access to a lot more content for Peacock.

My current hunch is that Warner Bros Discovery will merge with NBCUniversal and then dump all their streaming content into Peacock. I think, long term, Peacock is a great brandname that will resonate with audiences. I also think that as the streaming business continues to mature that we might see some pretty shocking M & A activity.

Like, I think Apple might use some of its Solomon wealth to buy both Spotify and Netflix and then somehow meld all that streaming ability with both Apple+ and iTunes. Or something. That just seems to make a lot of sense to me at the moment.

I guess what I’m saying is — the streaming story isn’t over yet. A lot of interesting things are set to happen sooner than you might think.

Author: Shelton Bumgarner

I am the Editor & Publisher of The Trumplandia Report

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