‘Sad Alex’ Is Using Tik-Tok To Promote Her Music In A Way That’s Pretty Cool

by Shelt Garner

While I fear that Tik-Tok is destroying modern pop music because record companies are obsessed with basing a hit off a 30 second clip of a song, there are a few glimmers of hope. One notable artist who has knocked it out of the park when it comes to promoting her music on Tik-Tok is “Sad Alex.”

Sad Alex

Instead of structuring entire songs on the premise that they have to have a 30 second clip that might go viral, she produced a solid bop with “Rug Burn.” I went into listening the rest of “Rug Burn” fearing for the worst. But the actual song is really, really good. You can listen to the whole thing and it’s just like any other modern pop song.

But I fear she’s the exception to the rule. Most record labels are run by ham handed idiots who are willing to destroy a song simply so it might go viral from a 30 second portion of it. Oh well.

Author: Shelton Bumgarner

I am the Editor & Publisher of The Trumplandia Report

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