by Shelt Garner
Apparently, Google is coming out with a next-generation LLM called Gemini later this year, in December. It’s allegedly going to be four times as powerful as OpenAI’s ChatGTP4.
The thing I’m interested in is the implications for Hollywood. It’s well within the realm of possible that the two strikes that Hollywood is experiencing at the moment will still be going on. If Gemini turns out to be as powerful as Google claims, I wonder if it’s possible that Hollywood suits might begin to turn to Gemini to make the strikes…moot.
Or, put another way, it could be that all my “hysterical doom shit” about the future of Hollywood could happen a lot sooner than we might think. It could be that the Hollywood suits will simply sit on their hands until Gemini is up and running. Then, this spring, they will start to spit out the first AI-generated movies.
Or not. I don’t know enough about what’s possible. But the point remains — things are moving very quickly with LLMs and I think we have to begin to understand that Hollywood is about to go through a massive technological shift in ways that we can barely begin to understand.