by Shelt Garner
@sheltgarner
Let me clear — all of this is just me spitballing. I’m not expert on such things, but I do have a more-than-casual interest in media M&As. So, the news that Paramount Global and Warner-Brothers Discovery have held merger talks made me sit up straight.
They key thing is this deal could happen in without the issue of selling a TV network or selling CNN. It could be a pretty simple turnkey solution to problems that both of these mega media companies have. And CBS News has long wanted to formally partner with CNN.
So, there you go.
All the other possible combinations would involve either selling a TV network or CNN. This proposed merger seems pretty cool to me.
