By Shelton Bumgarner
Teen Vogue has won itself all kinds of accolades and buzz for becoming “woke” in the face of Trumplandia. People have given what could otherwise be sort of a teeny-bopper version of the adult Vogue some real respect for its willingness to get political in an unexpected manner.
I have suggested on more than on occasion that Playboy Magazine should follow a similar path. Now, I know Playboy is doing something akin to what I suggest already. It’s always had progressive leanings. And it’s different for a traditional men’s magazine to bask in the buzz of being woke than it is a young women’s fashion magazine.
But I guess why I keep talking about this is it seems of all the legacy publications with legacy brands that could benefit from being woke, Playboy seems the most in dire need of it. Yet it wouldn’t be easy. It would really have to shake things up for my proposal to be effective. They would need to poach the best writers from, say, Jezebel to really get the buzz machine going.
The only reason why I even mention any of this is that now that Gawker.com no longer exists, I really don’t have a brand that I have a personal affinity for other than Playboy. I really like how cool Playboy once was, way back in the 50s and 60s before it lost its way in later years. So, I want Playboy to thrive and prosper and it seems as though it being exceptionally woke would do the trick.
If Playboy.com became the personal one-stop-shop for woke news on the Trumplandia experience, then it would be serving both an audience and a marketplace that is woefully under served right now. People like me are so desperate for what I’m talking about, that we feel forced to do it ourselves with blog sites like this one.
Regardless, it’s fun to think about. I doubt seriously that Playboy will ever know of my suggestions, but it would be so cool if I woke up and the media world was buzzing about a new, woke vision for Playboy. If Playboy was able to start to be relevant again, I think it would reap some great rewards and it wouldn’t risk simply drifting off into the sunset, never to be seen again.
All of this, of course would depend on how much power and vision young Cooper Hefner has. Cooper Hefner apparently has gotten more power of late and he seems like just the young, brash fellow who might follow the vision I have articulated. But anyway. No one is listening to me and all of this is little more than mental masturbation at this point.