On a lark, I picked up a tome on the life of Napoleon. A big one. The kind of book you don’t so much read as move into. And sure enough, within days, TikTok started pushing Napoleon videos at me.
That’s just spooky. Weird, even. It’s almost as if TikTok can read my mind.
Now, obviously, it can’t read my mind. I want to be clear about that, lest anyone think I’ve started wrapping my phone in tinfoil at night. There are perfectly boring explanations. Maybe I Googled the book before I bought it. Maybe I lingered a half-second too long on some history video without noticing. Maybe my phone overheard me muttering “Josephine, what were you thinking” to myself in the kitchen. Maybe TikTok is simply lousy with Napoleon content at all times, and I’m only now noticing because my head is full of him. That last one has a name, the frequency illusion, where learning about something suddenly makes it seem to be everywhere.
Any of those will do. None of them require telepathy.
And yet.
It is very strange that just as I started filling my mind with all things Napoleonic, the algorithm decided that what I really needed was more Napoleon. Not Roman emperors. Not Wellington. Napoleon, specifically, right on cue, like a waiter who knows your order before you sit down.
TikTok doesn’t need to read my mind, of course. It just needs to read everything else about me, and apparently that gets it close enough.
Very curious.







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