Why *Isn’t* There A Buzzy Gawker-Like Podcast Covering NYC Exclusively?

by Shelt Garner
@sheltgarner

One of the things I think got me blocked by Gawker founder Nick Denton on Twitter — other than my puppy-dog, obsessive interest in him — was I noticed an old YouTube video of him blathering on about how he had some sort of cohesive vision about Gawker’s inevitable “piviot to video.”

It was all bullshit, of course and nothing came of it.

After I brought a minor amount of attention to the video, it was mysteriously taken down.

Anyway, I still admire Denton a great deal — despite his obvious character flaws — and I thought a lot about him when I was bootstrapping ROKon Magazine in Seoul. I find myself thinking about all of this because I’m reading Ben Smith’s book “Traffic” and I’m learning a great deal about the rise and fall of Gawker.

Flash forward to today and it definitely seems as though podcasting is the new blogging and it’s just about mature. We’re just a few months, of course, away from its demise at the hand of some combination of LLMs and Apple Vision Pro. But, for a brief moment, there’s still a bit of time for someone to do something cool with podcasting.

I say this because there is one niche that hasn’t been filled yet — the buzzy NYC-based podcast. Or, there isn’t one relative to my little corner of the center-Left media bubble. Maybe one exists, and I just don’t know about it.

My favorite photo from the good old days of Gawker.

There’s The Town, which covers LA. There’s The Powers That Be, which covers a huge swath of things, but there’s not a popular, mass appeal NYC-centric podcast that deals with what Gawker covered — the NYC media world.

If one exists, please forgive me. Or, put another way, I’m sure one DOES exist, it’s just not as popular enough for me to know about it. I would try to create one myself, but for where I live and how much work it would involve to zero outcome.

I do have a novel to write, you know.

But I do think Puck and The Ringer should look into it. Or, alternately, maybe Crooked Media could do it and have Jon Lovett run it (though I doubt he would leave LA do to it, even though I suspect it would be tempting to him to get out from under the shadow of Jon and Tommy.)

It is curious, however, that NYC doesn’t have a popular podcast devoted specifically to it, while LA does.

The Vision Thing: Successor To Spy Magazine & Gawker Edition — Julia Fox Would Be Key

by Shelt Garner
@sheltgarner

It is clear to me that all of this is just so much mental masturbation. Even if I somehow stick the landing with the novel I’m writing and it’s a breakout hit success, I would not have the funds necessary to do any of this until I was nearly 60.

Oh well.

But I’m young at heart, so here goes.

As I’ve written before, if I was going to do a successor to Spy Magazine and Gawker, I would make it some sort of podcasting network. And the person I would want to build the snarky podcasting network around would be some like Julia Fox.

Emma Chamberlain

She’s got a knack for generating buzz by just being herself.

A person I would also fixate on would be Emma Chamberlain.

I would be obsessed with Fox in a fun way and with Chamberlain in a snarky way. Chamberlain is a gorgeous young woman, but she would be really easy to tease because she’s so iconic to young people with thin skins.

I think some sort of podcasting network that had a lot of savvy young people as hosts who churned out a number of podcasts a day would be a hit. The vibe I am thinking of would be a snarky, non misogynistic version of Barstool. Something like that, but done in a way that would not drive young, well educated women away.

The goal would be for those types of young women to be in on the joke, once they realized that all the snarky comments about Chamberlain were done in good fun. And I think if the podcasting network was really, really obsessed with Julia Fox’s every twitch that that, too, would be something both men and women would enjoy.

But, again, the Internet of 2024 is very very very very different from the Internet of 2004. Even podcasting is a mature market and media landscape is so diffuse these days that it would be difficult to generate the type of buzz that Gawker did back in the day.

And, yet, the counter argument is that the dynamic that made Gawker so popular — that of media outlet that was totally consumed with the goings on of the media and entertainment elite in NYC that we plebs could enjoy — is still a viable option.

I’m not saying that there aren’t podcasting networks that don’t do some of what I’m talking about. But there’s not ONE network that replicates the vibe of Gawker from 2004. I would want the morning podcast of the network to be something that media professionals streamed every morning on the their way to work, and so on.

But, again, lulz. It’s over. This is the twilight of the type of media I love.

We Need A New Gawker

by Shelt Garner
@sheltgarner

Reading Ben Smith’s book “Traffic” has really riled me up on a daydreaming basis. It seems like with the rise of Xinnals that the time is ripe for a online publication that would follow in the footsteps of the 80s Spy Magazine and the early aughts Gawker.

Something snarky that would take the “cool kids” of media, culture and entertainment down a notch every once in a while.

And, yet, there are a lot — A LOT — of problems with this idea.

One is, lulz, something like a Gawker is quaint and moot in the age of AI. We may all be talking to our Digital Personal Assistant in the metaverse using our Apple Vision Pros and the whole idea of “reading” will be cast aside like cursive.

So, I think this is it. We’re never going to get punk back. We’re never going to have another a late night TV talkshow host who is like a young David Letterman and we’re never going to have another Spy or Gawker.


The economics just aren’t there.

I can tell you one thing, though, if I had the means to at least attempt a startup that was meant to follow in the footsteps of Spy and Gawker, I would do it. But it wouldn’t be as much fun as Nick Denton back in the day, though, cause I would be 20 years older — or more — doing it.

I hate being old.

Learning A Lot About Nick Denton In An Unexpected Way

by Shelt Garner
@sheltgarner

I’m reading Ben Smith’s “Traffic” and am delighted that I’m learning a lot about Gawker founder Nick Denton. But I also realize that I really need to recalibrate my expectations about my future.

While got my emotional knees broken in my mid-30s when I started ROKon Magazine in Seoul, at the same age Denton was starting up Gawker. As such, even if I somehow stick the landing and write a breakout hit novel….I’m not going to have the TYPE of success I always thought I would.

I have to accept that not only would I be in my mind-50s when I’m a published author — even if all goes according to plan — but because I will be so late in life having any sort of measurable success that it will all just not be what I thought I would get when I was younger.

I will get what I want and yet not really get what I want because of how old I am when I get it.

But the book Traffic is pretty good so far. I’m pleased that I’m actually reading all these books I need to read.

A Drunken Autopsy Of Undead Gawker — Or, There’s A Metaverse App For That



by Shelt Garner
@sheltgarner

I’m kind of drunk, but cognizant enough to give you my hot take on undead Gawker. The issue with undead Gawker is it’s trying to solve a problem that doesn’t exist — I don’t know about you, but I get 99% of my content passively on Twitter these days. And, what’s more, the very thing that made the original Gawker both great and problematic — snark — has so become a part of Twitter culture that, lulz, undead Gawker is moot.

The Best of The Old Gawker

And, really, I don’t even know if my go-to solution to this moot problem — turning undead Gawker into a really cool Twitter clone with a paid staff — would even fix the problem. That ship has sailed. That window of opportunity is no more.

In fact, I would go so far as to say the entire content production universe is kind of in a holding pattern until the kinks are figure out with the Metaverse. Blogs are dead, if you will. Apps are dead, if you will. There’s just nothing going on right now.

It is simply impossible for undead Gawker to bring back the glory of the hateful old Gawker because that moment in media history has past. For Gawker to exist at all is a self-indulgent nostalgia circle jerk. Now, because I have a huge ego, I believe if they would like me write for them that I would at least make things interesting in my little corner of its online presence.

I may be a kook, but I’m at least a thought provoking kook. I’d be a really cheap hire and would love to do crazy, nutty things simply to get attention. Though, of course, either I would have to work remotely or they would have to pay for me to crash on someone’s couch in Brooklyn.

This reminds me — if I ever somehow magically found myself living in New York City, I would start up a zine again. It would be so much fun to see if I could create a successor to the Village Voice. The process of starting a new print zine is so much fun, especially the handing it out ot strangers part. I would stake out the New York Times building and hand the zine out, hoping one of their writers might like it so much that they wrote about it.

Bring back zines! And someone help me move to NYC! Wink.

Jesus Christ can I be a delusional dreamer at times. But one man’s delusion is another man’s dream, I guess.

Anyway, the point is, in a sense, undead Gawker is like undead Newsweek. It’s coasting off the fumes of its namebrand without much point. The old Gawker live in moment in time when blogs mattered. That moment in time is over. Bring on the Metaverse!