Tag: Yahoo

The Annoying State of Yahoo!


by Shelt Garner
@sheltgarner

I could rant about Yahoo! for way too long and waste a lot of time, but I’ll try to be brief. Yahoo is a real missed opportunity. The reason — it continues to get millions of eyeballs everyday and it’s just there. It just exists. If I won the lottery, and could buy it, here’s what I would do — turn it into a Twitter challenger.

I’m a Very Online Twitter user and even thought the Metaverse is sexxy and what everyone is transitioning to, there is still a window of opportunity for a Twitter challenger. What you do is, update the concepts of Usenet news and then figure out a way to poach the 10% of the Twitter user base that actually produces content that people want to read.

If you did this right, you could even disrupt the newspaper industry in such a way that you probably would be hated by many, many newspaper reporters who would write nasty articles about what a dickhead you are. The newspaper industry is ripe for disruption, even though it’s not very sexxy compared to the Metaverse.

You use the Yahoo brand and all those eyeballs to setup a series of sites that would be, like, “nyc.yahoo.com” or “la.yahoo.com” that would have a paid editorial staff. The neat thing is, you would have inline editing of threaded full page posts. You would have to restrict who would have the ability to respond to posts in the service, but I think people would accept that restriction if it made the overall experience a lot more fun than Twitter is at the moment.

A mock up of part of my vision.

But none of this will happen. It’s too late. The window of opportunity has closed 10 or 15 years ago. Everything is about the Metaverse now. Now, if I could only win the lottery….

The Fate Of Yahoo


by Shelt Garner
@sheltgarner

I’m so old I remember when Yahoo first burst on to the public consciousness. It was probably around the same time as blogs like Suck.com took off. Those were wonderful, revolutionary times. My biggest regret is I wasn’t able to take advantage of them to do something more…productive…with my life.

Anyway.

Yahoo is kind of circling the drain right now. But it does have two big things going for it — eyeballs and a namebrand. Yet there is a major problem going forward: it’s kind of been bought simply to have all the money squeezed out of it while it slowly dies. For Yahoo to mean anything again, you would need someone with big bucks and a lot of vision to wrestle control of it and completely think outside the box.

If I had a few billion on me, here are two ideas as to what to do with Yahoo.

  1. Social media
    While I know social media is not very hot right now, if you really wanted to save Yahoo, what you do is completely re-imagine it. You lay off a big chunk of its workforce and then rebuild it from the ground up to be something akin to a mixture of Twitter and Facebook. I have thought this out to an extreme, absurd degree. But, in general, what I would do is bone up on the old Usenet news of 25 years ago, updated it and make the site sort of like Reddit but with more features.
  2. A Modern TV Guide
    You might also turn Yahoo into a TV Guide of sorts for the all the streamers people now use. Turn Yahoo into an entertainment portal for streamers with content connected to them.

    Otherwise, I got nothing.