The Cultural Heatsink That Is Taylor Swift’s Album ‘Cardigan’

by Shelt Garner

Where to begin on this one. Taylor Swift is an excellent lyricist and among the most influential performers of her generation. And, yet, her latest album seems to be fan service.

There was all this buzz among the faithful, but I haven’t seen any buzz about it beyond that. I had to go out of my way to listen to it on Spotify. What I’ve heard of it so far is pretty good. Nothing unexpected. Pretty much what you would expect from someone like Taylor Swift at this point in her career.

It makes you wonder what this means. It seems like the lack of buzz for the album says more about the modern state of pop culture than it does her. And, really, what I might be noticing is she didn’t drop a video for any of the songs. Typically, a video would get some press over and above what one might expect from the usual Taylor Swift places.

I have to note that Taylor Swift sent Cara Delevingne and Kaia Gerber a two person cardigan to wear in honor of the album’s release. What the what? It’s surreal that no one has pointed out the obvious implications of this. Sounds a lot like if there is a romantic relationship between Ms. Delevingne and Ms. Gerber it’s obviously well known enough that Swift sent the two women such a gift. And, again, maybe I’m drawing a conclusion that isn’t supported by the facts. I’m more than willing to admit that possibility. But, let’s be honest, folks. Is it really credible to believe that someone like Ms. Delevingne would shoot a platonic selfie with a catch like Ms. Gerber? REALLY? In a two person cardigan of all things? REALLY?

Anyway. No one listens to me and they probably shouldn’t.

Back to Swift. I still wish she would assemble a female super group and go straight rock with it. But apparently, rock is dead and gone, never to return. Lulz?

Author: Shelton Bumgarner

I am the Editor & Publisher of The Trumplandia Report

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