by Shelt Garner
Last night, as we were all processing the leak about the overturn of Roe, I looked at Tik-Tok. And, at least for me relative to Tik-Tok, we’ve now reached a moment where when there is big breaking hard news that a lot of people will get that news from Tik-Tok rather than somewhere else.
But I’m not totally sure yet.
It could be that while it will happen eventually, this is just the precursor for a coming new age. I have long thought that we needed a video Twitter. And I think we have it — Tik-Tok.
It’s not exactly what I envisioned, but it’s something similar.
Or, put another way, I think news consumption is about to undergo a vibe shift of sorts. It could be that within a year, it will simply be assumed that rather than turning to Twitter to learn about the news, people — especially younger people, will turn to Tik-Tok instead.