by Shelt Garner
As I often like to remind people, they say you go bankrupt gradually, then all at once and if all three major Hollywood unions go on strike there’s a pretty good chance that AI will be adopted far quicker by the Studios than it might otherwise be.
And I say this as someone who is rather Norma Ray when it comes to entertainment Unions. I’m all for them, I just think we’re careening towards a future that is pretty fucked up to the point that we either have something akin to a neo-Luddite movement or we, as a society, decide there have to be expansive and strict carveouts for humans.
The thing I’ve been the most shocked by is how AI generated art belies the idea that there is something uniquely human about art. Turns out, lulz, even something as human as telling a joke has something akin to a mathematical formulate to it that an AI can figure out.
And, remember, the issue is not that AI will generate Casablanca, it’s that whatever it generates will be JUST GOOD ENOUGH that the mass of people will watch it — or listen it while they fold their clothes. In fact, if you get all Black Mirror about it, I just don’t see traditional human-generated Hollywood surviving if the very idea of “mass” media becomes quaint.
If your TV, laptop or phone does a scan of your face to figure out what mood you’re in then gives you entertainment specifically not just to you, but to the specific mood you’re in at that very moment….well, game over.
This leads me to wonder, again, if maybe Broadway and other live theatre is about to see a significance resurgence as people with taste want actual, human interaction in their act.
I’m always wrong.