by Shelt Garner
@sheltgarner
Given The New York Times Corp’s push into video, it buying Versant seems like a natural fit. Or maybe not. The collaboration between Time Magazine and CNN a long time ago did not go well.
But it on paper, at least, it seems like the NYT Corp should buy Versant and cross-pollinate all that video onto its website. And it might even help Versant transform itself into a streaming-first media company.
Or not. Who knows. But it is something to think about.
