by Shelt Garner
While the use of the term “vibe shift” was done in a dramatically different context when it was first used in The New York Times, I like the phrase because it’s an easy-to-understand explanation for what’s going on.
It definitely seems as though now that we’re all “over” COVID, that we’re all ready for a new era — a vibe shift. We are now in the post-Rona era, even if Rona is very much still around, and so the “wind of change” is floating around pop culture.
I’ve given it some thought, and it seems to me that given what’s going on and how mature most of the Internet is, that the vibe shift will be heralded by a podcast network suddenly blowing up out of nowhere. It’s just too difficult to organically grow a blog like the old Gawker and Silicon Valley is very much cool to any new social media networks.
As such, it seems to me that if you had a bunch of really interesting young people in your social circle — in, say, NYC or LA — you could probably find a surprising amount of success with a podcast network that was in the tradition of Spy Magazine and Gawker Media.
But I suspect it would need to be a network, not just one podcast. Maybe six podcasts that were tightly focused on a variety of things. In my imagination, it would be a lot like Crooked Media mixed with TMZ mixed with the old Gawker Media.
You would need young, hip on-air talent that were very in tune with the vibe of youth culture in New York City and LA. I would suggest you scoop up a klatch of the more interesting, poised Tik-Tok people to populate your podcast network. But, alas, no one listens to me.
But there is a vibe shift. I would say late 2022 to early 2024 is going to be very be a totally different pop culture animal to what we had before the pandemic. Once late 2024 rolls around, we’re all going to be so focused on the existential dread of autocracy or civil war that we won’t be all that focused on pop culture anymore.