by Shelt Garner
@sheltgarner
So, (Undead) Gawker is wrapping up publication….AGAIN. It definitely seems as though this is the end of an era. I don’t know about you, but I live in something of a passive infotainment bubble that is centered around Twitter and Tik-Tok. I can’t think of one blog or news / entertainment site that I go out of my way to view on a regular basis.
And it’s probably only going to get worse with the advent of things like chatbots that scan the web then give you your answer based on a dataset.
I kind of makes me sad for a number of reasons. We — or at least I — have to accept that it’s over, all the fun I used to have with the old Gawker is never coming back, just like my wasted, dissipated youth.
So, in that regard, the Web is fully mature. We’re kind of waiting around for the Next Big Thing to happen and it’s not going to be some cool, new, snarky Website. It might be the equivalent of that in the metaverse or somehow something via a chatbot but the traditional blog is just no longer a viable commercial option.
In a way, Twitter does what Gawker used to do, but instead of a funny article, you just see a funny viral tweet. I will note, however, that the most traffic this lowly site has ever gotten came from something celebrity related. I think if you were going to try to start something like Gawker up, you would have to lean into celebrity culture in some way.
Though, I suppose there remains a very, very limited window of opportunity for someone to create a podcasting network that covers the major cities of New York City, San Francisco and LA then direct listeners to a blog of some sort. That’s the only way I can think of you might, just might, be able to bring back the fun of the original Gawker before it went nuts and got all nasty for no reason.
