When Critical Preferences Meet Target Audiences

I’ll admit it: I’m particular about the media I consume. This selectivity occasionally collides with the uncomfortable recognition that I’m simply not the intended audience for certain works—a realization that arrived with crystalline clarity when I encountered Lena Dunham’s latest project, “Too Much.”

Despite hearing considerable praise for the work, I approached it with reservations. Dunham’s previous output has consistently struck me as excessively introspective, favoring self-examination over broader narrative concerns. This stylistic tendency has never resonated with my preferences as a viewer.

Nevertheless, I decided to give “Too Much” a fair assessment. Within minutes of the opening, my initial skepticism proved justified—the work exhibited precisely the qualities I find off-putting in Dunham’s approach. However, this experience prompted a moment of critical self-reflection.

The issue wasn’t necessarily the quality of the work itself, but rather the fundamental mismatch between the creator’s vision and my own sensibilities. “Too Much,” functioning as what appears to be a thinly veiled autobiographical narrative about Dunham’s experiences in London, likely succeeds admirably at what it sets out to accomplish. The problem lies not in its execution but in my position as an observer outside its intended demographic.

This disconnect raises interesting questions about how we evaluate art when we recognize ourselves as peripheral to its core audience. Can we fairly assess work that wasn’t created with our perspective in mind? Perhaps the most honest response is simply acknowledging the limitation of our viewpoint while respecting the work’s potential value for those it was meant to reach.

In the end, this experience served as a useful reminder that not every piece of art needs to speak to every consumer—and that’s perfectly fine.

Should NetFlix & Spotify Merge?

by Shelt Garner
@sheltgarner

I love me some Spotify and I keep trying to think of ways to make sure it thrives. And one scenario would be that it merge with Netflix. Apparently, Spotify has a real problem with Apple mooching off it because of a 30% VAT it imposes on any online transaction via its devices.

Or something like that.

Anyway, the point is — I could see a lot of synergies if NetFlix and Spotify became one user interface. It would be an all-encompassing user steaming media experience.

Though, I will note that one interesting addition to this combination would be Siris XM. I would definitely like access to Howard Stern via my Spotify account. That would be pretty cool.

What Happens To TV After Streaming?

by Shelt Garner
@sheltgarner

The whole TV world is obsessed with the battle over streaming. I think that not only is the whole streaming economy based on a lie, but it’s not long for this earth — it’s going to be soon replaced by the chatbot revolution.

Soon, instead of paying $15 a month for all this streaming content, you’re going to pay the same amount for access to the full body scans of your favorite stars that a chatbot will use to spit out very, very specific content.

I have no idea when this transition will happen, but it is going to happen. I suspect that at some point within the next decade. It may be delayed, of course, if we have a fucking civil war in late 2024, early 2025. But I seriously doubt that is going to happen.

What is more likely to happen is America will just drift peacefully into autocracy and, as such, the transition from streaming to AI generated TV and movies will happen a lot quicker than it might happen otherwise.

But only time will tell, I suppose.

I can’t predict the future.

Logically, Apple Would Buy Spotify & Netflix

by Shelt Garner
@sheltgarner

Apple has a huge amount of money tucked away. In fact, I think it’s about as much money as the U.S. Federal government has on hand at any particular moment.

As such, logically, Apple would make some big corporate purchases with all that cash. To me, the logical acquisitions would be Netflix and Spotify. At the moment, Netflix is trading at a historic low and Apple buying it would be a great way for them to build on the success of Apple+. Right now, Apple+ is little more than a very successful vanity project and buying Netflix would give the company a huge foothold in the entertainment business.

Meanwhile, buying Spotify would be a nice fit with Apple’s existing Beats and iTunes services. It would be quite beneficial to Apple’s bottom line to fuse iTunes with Spotify’s huge audience.

What’s more, if you really wanted to get all Steve Jobs about it — that is, if Tim Cook had any vision — they would make one uber streaming service that combined Netflix, Spotify, iTunes and Beats into one tidy one-stop-shop for all of our entertainment needs.

It would be pretty cool if this new service not only allowed you to stream music, but the videos to go with that music as well. It would be a direct competitor to YouTube with a far better UX / UI.

There probably would be a huge obstacle — that of the anti-trust issue. But Apple probably could figure out a way to get what they wanted.

But, sadly, no one listens to me. Oh well.