by Shelt Garner
@sheltgarner
It seems clear to me that at some point the Hollywood suits will face an existential choice — either give up and provide concrete assurances regarding AI to the various creative labor unions, or simply wait until the whole issue is moot by technological advances.
As such, either what some people assume will happen, will happen — the strike wraps up around the middle of September or it lasts much, much longer. If the suits get the sense that they can leapfrog directly into something akin to a “Her” future by simply sitting on their hands and suffering a little bit upfront….oh boy.
It could be — maybe — that Hollywood is about to be “Moneyballed” to a point that your head will spin. We will wake up in about 18 months and some pretty basic assumptions about Hollywood will be seen as rather quaint. Everything will be AI generated in the extreme to the point that there won’t even be this thing we now call “mass media.”
Now, remember, all of this is happening in the context of a massive fucking clusterfuck may be about to happen in late 2024, early 2025 on the political front. It could be that America is going to destroy itself for a few years — gulp — and THEN, THAT will be when the “Her” future we all (hope for?) (dread?) will come about.
Or not. I have no idea. I can’t predict the future.
I could totally see things get wrapped up in a rather snap manner out of the blue and the issue of AI will be punted down the road another three years. And, yet, there is a greater-than-zero chance that ALL creatives in Hollywood are totally and completely fucked.
